Job Details
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Job Description
- Develop the strategy, guidelines and oversee implementation of Customer Engagement and Product Marketing, House PR including Category planning and Objectives, Events, PR, CRM, Creative Visual, and Sampling.
- Organize and maintain PR samples
- Maintain & Develop PR opportunities & channels.
- Develop communication with magazine, public figures, celebrities, and stylist.
- Responsible for fulfilling and trafficking all sample requests, organizing shipping, and tracking of samples
- Manage seasonal inventory uploads in Fashion GPS
- Manage and fulfill editor, stylist, celebrity, and influencer gifting
- Manage all fashion weeks & events presentation preparations
- Monitor, clip, and keep track of post presentation press
- Analyzing advertising campaigns and monitoring brand quality.
- Branding and marketing new products services, plans & strategies.
- Analyzing advertising campaigns and monitoring brand quality.
- Monitor trends
- Building relationships with the media
- Writing reports on media coverage data
- Overseeing content production (adverts, videos, social media and online PR stunts)
- Arranging press conferences and events
- Overseeing market research
- Bringing in new business opportunities
- Managing client relationships
- Overseeing social media PR strategies
- Managing the marketing budget for the business.
- Liaise with external production agencies to ensure brand image and messaging is followed
- Manage all project budgets.
- Other duties as assigned
Job Requirements
- BA degree in marketing, advertising or PR
- Experience:5-7 Years in similar position
- Excellent English Written and Spoken
- Experience with Microsoft Office (Word, Excel, Outlook).
Skills and Abilities:
- Creative and strong leadership skills
- Problem Solving
- Eager to learn and discover all the new.
- Strong attention to detail
- Analyze, observe and monitoring market trends
- Strong time management skills.
