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Job Description
Looking for an Digital Marketing/Social Media specialist who will assist with the execution of the online marketing strategy including SEO/SEM, website and landing page maintenance, online analytics, and email marketing.
The online marketing specialist will help implement marketing activities across a variety of online channels as well as assist with marketing support.
Job Responsibilities
- Plan and execute all web Search engine optimization (SEO) and search engine marketing (SEM)
- Develop and implement effective SEO strategies
- Perform keyword research to drive organic traffic growth
- Execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification.
- Generate, edit, publish and share daily content (original text, images and videos) that builds meaningful connections and encourages community members to take action.
- Create and optimize the company’s pages within each platform to increase the visibility of the Company’s social content.
- Arrange all the designs and printed material for media platforms, cover page greeting cards and posters to be used in different marketing activities.
- Oversee design (ie: Facebook Timeline cover, profile pic, thumbnails, ads, landing pages, Twitter profile)
- Implement social media strategies and measure the impact of social media programs
- Integration, monitoring and analysis of social media trends and their reporting analytics
- Improve organic website traffic
- Use web analytic tools
Job Requirements
Job Requirements:
- English, Arabic copywriter
- Possess knowledge and experience in e-marketing.
- Excellent consulting, writing, editing (photo/video/text), presentation and communication skills
- Display in-depth knowledge and understanding of Social Media platforms (Facebook, Twitter, Google+, YouTube, Instagram, Pinterest , LinkedIn etc.) and their respective participants and how each platform can be deployed in different scenarios.
- Possess excellent English writing and language skills.
- Maintain a working knowledge of principles of SEO including keyword research.
- Experience using content management systems (CMS).
- Possess working knowledge of social media platforms such as Hootsuite.
- Knowledge of SEO and Social Media best practices and standards
- Know how to research relevant keywords and use analytics tools such as Google Analytics
- Experience with Google Adsense
- Self-starter, proactive, and creative
Work experience:
- Preferred 3+ years of experience in E-Marketing required.