Job Details
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Job Description
Harmonica Egypt, the leading marriage-making mobile application now a part of 500 Startups, is seeking a full-time Digital Marketing Specialist to join the team behind our promising startup company based in Egypt with the skills below:
Responsibilities
- Execute the social media strategy as outlined by the marketing manager.
- Work with other team members to draft messages and content according to the outlines of branding and image of Harmonica that is made by the marketing manager.
- Create content and make sure content is scheduled and posted on specific times each week.
- Follow a theme/template for social media (Branding - Instagram theme - Blog - Pinterest - Facebook - Twitter)
- Create different content according to the schedule and branding.
- Work with other team members to collect content from the app and any other sources.
- Make sure the content is compliant with copyright laws and anti-spam.
- Make sure content is optimized for different platforms and different devices.
- Create ads and campaigns that comply with marketing strategy.
- Analyze pay per click ads performance and produce reports on the performance.
- SEO Harmonica's website and other social media pages to get high ranking on Google.
- Use different analytics tools to generate reports that provide feedback to the marketing manager and suggest changes based on the data from the report.
Job Requirements
Required Skills:
- Must be familiar with split tests on Facebook ads and ad optimization techniques.
- Must have spent at least 20,000 LE on Facebook ads.
- Ability to create content in Arabic.
- Basic photography skills.
- Basic graphic design skills.
- An expert on creating ads and campaigns.
- Familiar with several social media channels.
- Ability to perform basic SEO tasks.
- An expert on Facebook and Google Analytics.
