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Job Description
- Creates marketing and social media campaigns and strategies, including budget planning, content ideation, and implementation schedules.
- Ensures brand consistency in marketing and social media messages by working with various company department members, including advertising, product development, and brand management.
- Collects customer data and analyses interactions and visits, plus uses this information to create comprehensive reports and improve future marketing strategies and campaigns.
- Reports progress to senior marketing management.
- Grows and expands company social media presence into new social media platforms, plus increases presence on existing platforms including Facebook, LinkedIn, Twitter, and Instagram.
- Researches and monitors the activity of company competitors.
- Creates and distributes engaging written or graphic content in the form of e-newsletters, web page, and blog content, or social media messages.
- Develops engaging, creative, innovative content for regularly scheduled posts, which enlighten audiences and promote brand-focused messages.
- Audits and analyses social media presences, including digital advertising costs and returns.
- Analyses social media campaigns with tracking systems to gather visitor data and determine efficacy and areas for social media campaign improvement.
- Works with other departments to develop social media timelines coinciding with new product releases, ad campaigns, or other brand messages.
- Monitors and develops reports on competitor activity within social media spaces.
Job Requirements
- From 3-5 years’ experience in Social Media Marketing with demonstrated successes.
- Proven working experience in social media marketing or as a digital media specialist.
- Excellent consulting, writing, editing (photo/video/text), presentation and communication skills.
- Demonstrable social networking experience and social analytics tools knowledge.
- Adequate knowledge of web design, web development, SEM and SEO.
- Knowledge of online marketing and a good understanding of major marketing channels.
- Positive attitude, detail, and customer oriented with good multitasking and organizational ability.
- Fluency in English.
- BS in Communications, Marketing, Business, New Media or Public Relations.
