E-commerce Specialist
Cultark -
Heliopolis, CairoPosted 6 years ago29Applicants for2 open positions
- 28Viewed
- 6In Consideration
- 14Not Selected
Job Details
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Job Description
- Responsible for leading and implementing the E-Commerce strategy.
- Formulate and deliver the digital marketing strategy for customer acquisition and customer retention.
- Responsible for setting up, managing and optimizing online campaigns on social media and Google AdWords to maximize conversion and retention rates.
- Ensure full testing and monitoring measures in place to optimize the journey, customer satisfaction and site functionality. Recommend and implement enhancements.
- Responsible for the online customer journey experience, and focusing on improving the website and social media integration.
- Responsible for setting up and optimizing campaigns' landing pages.
- Manage Agencies, affiliate partners, and supplier relationships.
- Set up and manage different types of email campaigns.
- Ensure Social Media strategy supports marketing and business plans.
- Review and improve visitors using organic and paid search marketing as a key digital marketing channel.
- Use analytics to review user journey and site abandonment to improve the customer experience and maximize revenue.
- Produce detailed daily, weekly and monthly reports for running campaigns to show sales performance and key metrics for the online strategy.
- Liaise closely with the internal marketing teams and client teams daily, to define and understand the brand, and support commercial campaigns.
- Act as hub between the sales and brand marketing, to drive the e-commerce channel. Ensure its customer focused, engaging and drive sales, online engagement and brand awareness.
- Develop new product launches.
- Stay up to date on e-commerce software and data trends.
- Forecasting, measuring and optimizing website conversions and sales against pre-set KPIs.
Job Requirements
Management/Softer Skills
- Excellent communication skills.
- Passionate about results and can demonstrate methodology used to achieved success.
- Passionate about keeping abreast of the online retail market!
- Ambitious and appetite to take on more responsibility!
- Methodical approach and problem-solving skills.
- Ability to stay calm and work under pressure!
- Ownership of large budgets.
- Self-starter, organized, ability to stick to deadlines.
- Strong hands-on customer service experience.
- Not scared to give presentations and engage /influence stakeholders!.
- Experience of budgets and demonstrate sales growth.
- Analytical, comfortable with numbers and can translate insight into trends and clear action plans.
Technical/Specific Experience
- Advanced knowledge of Magento CMS.
- Extensive experience in Google Analytics.
- Facebook/Instagram advertising certification and a proven track record of past campaigns.
- Google AdWords certification and a proven track record of past campaigns. * Knowledge of Bulk Editing, Multi-Attribution Modelling, and A/B Testing.
- 1-3 years of experience in an e-commerce role (preferably in the Food and Beverage online retail sector).
