Marketing Executive
Softex -
New Cairo, CairoPosted 6 years ago64Applicants for1 open position
- 21Viewed
- 6In Consideration
- 0Not Selected
Job Details
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Job Description
Promotional Activities:
- Developing and executing Design ideas and content for Softex Co. pages and Clients Company’s promotional material (ads, flyers, posters, announcements for special events, seasonal events greeting cards & special giveaways), working on design with the design team to match promotional purpose.
- Developing, creating, Designing , shooting and monitoring of newsletter on a regular basis, including (search for topics with relevance to company’s image and desired impact, arrange topics in a sequel to create effective and logical thread, execute newsletter design, test, shoot on a weekly basis, monitor views.)
- Writing and proofreading copy (creative copy writing for promotional material, editorials, articles, etc.)
Website:
- Supporting the development and maintenance of business image through Softex owned and managed website.
- Maintaining company's website up to date with continuous contribution of marketing materials, such as promotions and offers, product updates, product positioning and launch campaigns, news and events, etc.
- Continuous testing of website functionality and content validity (contact forms, polls, sharing content on Facebook and Twitter, etc.
PR Activities:
- Help in Organizing and attending events such as conferences, seminars, receptions and exhibition.
- Help in Coordinating with governmental organizations such as CIT & ITIDA, attending workgroup meetings, follow up latest happenings, continuous update of company profile, handling all formal communications with them.
- Liaising and networking with a range of stakeholders, e.g. customers, media, colleagues, suppliers and partner organizations.
Social Media:
- E-Marketing activities including online presence, brand positioning and awareness through E-advertisements, social networks (Linked In, Facebook, Twitter, Flickr, etc.).
- Tweeting on a regular basis about special events, product updates special offers, business tips, and useful information.
- Working and handling Facebook presence and content (development phase) for both Softex Owned and Softex Managed Pages.
- Listing of company information, contacts, and products in business directories, and following up effectiveness.
Additional duties:
- Translation and rewriting of marketing content if needed.
- Performing necessary work needed to improve traffic on Softex Owned websites and Brand.
Key Responsibilities:
- overseeing and developing marketing campaigns
- conducting research and analyzing data to identify and define audiences
- devising and presenting ideas and strategies
- promotional activities
- compiling and distributing financial and statistical information
- writing and proofreading creative copy
- maintaining websites and looking at data analytics
- organizing events and product exhibitions
- updating databases and using a customer relationship management (CRM) system
- coordinating internal marketing and an organization’s culture
- monitoring performance
- Managing campaigns on social media.
- Preparing and delivering marketing plans within key objectives
- Working with in-house designers to produce materials of visual impact and within brand guidelines
- Involving key stakeholders for product at each stage of the campaign, and reporting results once completed
- Generating and executing marketing campaigns across social media platforms such as Twitter, Facebook, Instagram, YouTube and many more
- Generating reports for digital marketing campaigns using data based analytics tools and also presenting this data in an easy to understand format
- Sourcing advertising opportunities and placing adverts in the press, radio or TV as appropriate to the product or service
- Liaising with media, printers and publishers as required and managing the production of marketing materials such as leaflets, flyers, posters and newsletters, including e-newsletters and DVDs
- Liaising with events coordinators to maximize visibility at conferences, receptions and exhibitions, including compiling product and literature lists to display or demonstrate
- Attending key conferences to manage booth, do customer interviews and focus groups
- Monitoring competitor activity and generating leads for products and services.
- Managing online campaigns on Google ads and Facebook ads is critical along with the other items you had in our meeting.
- Translation
- Maintain Softex website, Updates and revaluation
Job Requirements
- Year of experience: 2-4 years
- Gender : Male/ Female
- Experience in the same filed is a plus
- Live near of New Cairo is preferred