Coordinate and assure in cooperation with the marketing team that the marketing plans are being executed as designed.
Providing day-to-day direction to implementation groups for the tactical plan
Develop ideas that will bring the strategic concept alive in all media channels, Support the communication planning team and help to develop media strategy in line with the overarching communication strategy while demonstrating creativity, innovation
Conduct market research and survey to assess market opportunity, identify customer behaviors and insights
Keep knowledge at the forefront of current and future industry thinking
Be aware of products and services, industry innovation and thinking, media owner’s deals/offers and apply knowledge to support team in delivering brilliant client solutions
Monitor progress of campaigns using various metrics and submit reports of performance
Collaborate with managers in preparing budgets and monitoring expenses
Collaborate with product marketing, sales, and external influencers and industry experts to produce relevant content that meets the needs of key stakeholders and our audience.