Work with and lead the marketing Team;This will include Design and develop creative communication and marketing products –presentations, briefings,etc.that will maximize message, support program objectives .
Prepare and manage sales and marketing plans
Be in charge of marketing budget and allocate/invest funds wisely
Measure and report performance of marketing campaigns, gain insight and assess against goals
Meets with key clients, assisting sales representative with maintaining relationships and negotiating and closing deals.
Deploy successful marketing campaigns and own their implementation from idea to execution
Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door
Build strategic relationships and partner with key industry players, agencies and vendors
At least 4-6 years experience in marketing, preferable in software industry
Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate
Experience with a variety of organic and paid acquisition channels – content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copy-writing, performance analysis, and much more
Up-to-date with the latest trends and best practices in online marketing and measurement