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Job Description
- Understand company brand vision and business strategy to build a web strategy that aligns to these goals
- Create unique, compelling content that draws consumers to site; edit and proofread content created by Copywriter
- Use a customer-first approach to monitor content for consistency, relevance, freshness, ease-of-navigation, accuracy and evolving best practices for digital content
- Partner closely with Creative and Development teams to ensure content mapping and keyword targeted content is optimized
Job Requirements
- Bachelor’s Degree in Communications or related field or equivalent work experience.
- Requires 3-5 years’ experience managing editorial strategy and content
- Familiarity with Google Anlaytics and/or experience analyzing and interpreting data.
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