Marketing Manager

Social Media:

• Posts social media on a daily basis, bringing our offering to life through new angles to tackle photos and write captions. (Ensure that he/she does regular research on social media platforms to understand trends, ways of writing, etc)
• Work with the projects and retail teams to develop ongoing content for social media
• Create new campaigns e.g. videos of before and after, home tours, bringing summer promotions to life, etc.
• Run regular ads/boosts on facebook to extend our reach.

Annual Marketing Plan & Budget:

• Work with the marketing manager on the annual marketing plan and budget.
• Conduct market research and competitive benchmarking in order to better understand customer needs and adapt marketing plan as needed.

Product/Pricing

• Run market research to continuously understand the market and understand our positioning and potentional opportunities.
• Work with the marketing and sales team on designing and setting up and maintaining great displays at the Eklego showroom.

Photo-shoots

• Coordinate photo-shoots of new projects/products with photographer to include in website and portfolio. Make sure they are properly filed.

Promotions

• Designing and executing promotions within marketing plan.

Website/Blog:

• Update website with new projects, products and news.
• Change the website homepage at least 3 times a year (e.g. summer, winter, and sales)
• Coordinate with web designers to ensure updates are done as required.
• Update pricing and product info on a continuous basis
• Manage e-commerce issues on a continuous basis

Trade Fairs:

• Research various trade fairs to participate in and negotiate contracts with fairs we choose to participate in
• Work with team on all activities relating to participation in fair including design, booth set-up, and invitations.

Corporate Identity and Marketing Materials:

• Work with marketing manager to design, produce and updating any furniture or accessories catalogues.
• Coordinate the design and production of all internal corporate identity materials, including: brochures, catalogues, portfolios, and packaging.
• Work with marketing manager in finding suitable designers and print houses as needed.
• Supervise and maintain communication with graphic designers and printers.

Public Relations (PR):

• Competitions/ Awards:
  • Research and apply to various international and local competitions and awards
  • Put together the application packages for competitions/awards including the supervision of any design, photography, or other tasks needed
• Events:
  • Work with marketing and sales team on planning and holding promotional events for the showroom including sales, new collection launches or other.