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Job Description
Marketing Manager
We are currently looking for a Marketing Manager who will develop and implement marketing campaigns across all online/offline channels. You should have a strong grasp of concepts regarding marketing tools, strategies, and integrated digital marketing. You should be able to lead a marketing campaign from conception to full execution.
Responsibilities :
Marketing & Business Strategy
- Develop and execute marketing and media plans, strategy, estimates and costing for all above the line and below the line, and digital marketing and social media marketing campaigns
- Have in-depth ( and not limited to general ) knowledge of marketing and social media marketing
- In digital marketing, you need to be proficient in Google adwords, LinkedIn ads and SMS campaigns , Press Releases ( PR ), media partners, print advertisements and website tools like Salesforce, Wordpress, Hotsuit, Newswire etc
- Develop and build brand presence, market positioning and communication for each business unit
- Proficient in designing innovative & creative marketing concepts and campaigns, marketing communication, direct marketing campaigns, email marketing campaigns, outdoor marketing campaigns
- Constant enhancement of all brands to achieve maximum brand value
- Ensure brand communications are consistent across all media
- Lead all areas of content generation and production across all media platforms
Social Media Marketing
- Build on our social media marketing department by devising with the team innovative and effective social media ads and campaigns on social platforms
- Facebook, LinkedIn, Youtube, Google Plus, Pinterest, Instagram, Twitter, company website
- Understand Facebook, LinkedIn, Pinterest,YouTube,Instagram analytics and provide reporting on each platform to report for each campaign – leads generated, sales to leads ratio,CPC
Online Marketing Skills
- Planning, strategizing and executing online marketing activities
- Have in-depth knowledge of : Search Engine Optimization ( SEO) , SEM,PPC, display advertising, online PR, Web Analytics, Lead Generation, Online Reputation Management, Mobile Apps Marketing, email Marketing,Quality Link building
- Keyword oriented article & PR submissions
- Relevant directory submissions
- Local Google Business listing
- Mass coverage of customers through SMO
- Internet traffic-bookmarking and local classified submissions
- Link Wheeling
- Business Website advertise online
Offline Marketing
- Experience in handling PR and media to execute various marketing campaigns
- Experience in implementing ATL/BTL activities across the company that includes Radio, Billboard, Media Planning & Buying to maximize brand awareness and visibility
- Oversee creation and delivery of PR, advertisements, print ads publications and other marketing collateral & materials
Job Requirements
- Minimum of 5 years Manager level experience
- Superior written and verbal communications skills coupled with highly developed interpersonal skills. –English and Arabic
- Experienced in launching new campaigns
- Ability to think strategically, strong marketing competencies (including Marketing Behavior, Consumer and Customer Focus, Commercial mindset).
- Knowledge of all current and future trends in digital marketing and communications platforms and applications
- Exceptional eye for detail.
- Creative
- Good planning and organizational skills
- Ability to prioritize your workload appropriately