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Marketing Manager

CodesValley
Maadi, Cairo
Posted 6 years ago
107Applicants for1 open position
  • 105Viewed
  • 8In Consideration
  • 79Not Selected
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Job Details

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Job Description

Marketing Manager
We are currently looking for a Marketing Manager who will develop and implement marketing campaigns across all online/offline channels. You should have a strong grasp of concepts regarding marketing tools, strategies, and integrated digital marketing. You should be able to lead a marketing campaign from conception to full execution.
Responsibilities :
Marketing & Business Strategy

  • Develop and execute marketing and media plans, strategy, estimates and costing for all above the line and below the line, and digital marketing and social media marketing campaigns
  • Have in-depth ( and not limited to general ) knowledge of marketing and social media marketing
  • In digital marketing, you need to be proficient in Google adwords, LinkedIn ads and SMS campaigns , Press Releases ( PR ), media partners, print advertisements and website tools like Salesforce, Wordpress, Hotsuit, Newswire etc
  • Develop and build brand presence, market positioning and communication for each business unit
  • Proficient in designing innovative & creative marketing concepts and campaigns, marketing communication, direct marketing campaigns, email marketing campaigns, outdoor marketing campaigns
  • Constant enhancement of all brands to achieve maximum brand value
  • Ensure brand communications are consistent across all media
  • Lead all areas of content generation and production across all media platforms

Social Media Marketing

  • Build on our social media marketing department by devising with the team innovative and effective social media ads and campaigns on social platforms
  • Facebook, LinkedIn, Youtube, Google Plus, Pinterest, Instagram, Twitter, company website
  • Understand Facebook, LinkedIn, Pinterest,YouTube,Instagram analytics and provide reporting on each platform to report for each campaign – leads generated, sales to leads ratio,CPC

Online Marketing Skills

  • Planning, strategizing and executing online marketing activities
  • Have in-depth knowledge of : Search Engine Optimization ( SEO) , SEM,PPC, display advertising, online PR, Web Analytics, Lead Generation, Online Reputation Management, Mobile Apps Marketing, email Marketing,Quality Link building
  • Keyword oriented article & PR submissions
  • Relevant directory submissions
  • Local Google Business listing
  • Mass coverage of customers through SMO
  • Internet traffic-bookmarking and local classified submissions
  • Link Wheeling
  • Business Website advertise online

Offline Marketing

  • Experience in handling PR and media to execute various marketing campaigns
  • Experience in implementing ATL/BTL activities across the company that includes Radio, Billboard, Media Planning & Buying to maximize brand awareness and visibility
  • Oversee creation and delivery of PR, advertisements, print ads publications and other marketing collateral & materials

Job Requirements

  • Minimum of 5 years Manager level experience
  • Superior written and verbal communications skills coupled with highly developed interpersonal skills. –English and Arabic
  • Experienced in launching new campaigns
  • Ability to think strategically, strong marketing competencies (including Marketing Behavior, Consumer and Customer Focus, Commercial mindset).
  • Knowledge of all current and future trends in digital marketing and communications platforms and applications
  • Exceptional eye for detail.
  • Creative
  • Good planning and organizational skills
  • Ability to prioritize your workload appropriately

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