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Job Description
- Conceive and develop efficient and intuitive marketing strategies
- Understands and contributes to the overall marketing strategy while
- Responsible for leading the digital strategy and execution.
- Understand key business challenges and leverage digital to overcome these challenges.
- Organize and oversee advertising/communication campaigns (social media, TV etc.), exhibitions and promotional events
- Conduct market research and analysis to evaluate trends, brand awareness and competition ventures
- Initiate and control surveys to assess customer requirements and dedication
- Write copy for diverse marketing distributions (brochures, press releases, website material etc.)
- Maintain relationships with media vendors and publishers to ensure collaboration in promotional activities
- Monitor progress of campaigns using various metrics and submit reports of performance
- Collaborate with managers in preparing budgets and monitoring expenses
- Collaborate with product marketing, sales, and external influencers and industry experts to produce relevant content that meets the needs of key stakeholders and our audience.
Job Requirements
- BSc/BA in marketing, business administration or relevant discipline
- Good understanding of market research techniques, data analysis and statistics methods
- Thorough knowledge of strategic planning principles and marketing best practices
- Proficient in MS Office and marketing software (e.g. CRM)
- Familiarity with social media and web analytics (e.g. WebTrends)
- Excellent communication and people skills
- Strong organizational and time-management abilities
- Creativity and commercial awareness
