Job Details
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Job Description
Main Duties:
- Optimizing copy and landing pages for search engine optimization
- Performing ongoing keyword research including discovery and expansion of keyword opportunities
- Researching and implementing content recommendations for organic SEO success
- Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
- Track, report, and analyze website analytics and PPC initiatives and campaigns
- Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
- Optimize copy and landing pages for search engine marketing
- Perform ongoing keyword discovery, expansion and optimization
- Research and implement search engine optimization recommendations
- Research and analyze competitor advertising links
- Develop and implement link building strategy
- Work with the development team to ensure SEO best practices are properly implemented on newly developed code
- Work with editorial and marketing teams to drive SEO in content creation and content programming
- Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
Job Requirements
- Experience: Proven work experience as SEO Specialist, Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing. In-depth experience with website analytics tools (e.g, Google Analytics, Net Insight, Omniture, Web Trends) Experience with bid management tools (e.g., Click Equations, Marin, Search Ignite), Experience with A/B and multivariate experiments
- Education: A bachelor degree in any related field.
- Certification: Any SEO Certifications
- TECHNICAL SKILS: Knowledge of ranking factors and search engine algorithms
- Working knowledge of HTML, CSS, and JavaScript development and constraints
- Up-to-date with the latest trends and best practices in SEO and SEM