Digital Marketing Executive - Search Engine (SEM)

Confidential Company - New Cairo, Cairo

21
Applicants for
1 open position
18
Seen
5
Shortlisted
7
Rejected
Experience Needed:
More than 1 year
Career Level:
Entry Level
Job Type:
Full Time
Salary:
Negotiable
Languages:
Arabic, English
Vacancies:
1 open position
About the Job
  • We’re looking for a Digital marketing specialist self-starter who thrives on analyzing and optimizing digital marketing.
  • You’ll work with an upbeat, collaborative team of marketing professionals to run digital ad campaigns and optimize websites; develop and implement activities to drive web traffic; analyze results and drive new opportunities.

Responsibilities

  • Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
  • Track, report, and analyze website analytics and PPC initiatives and campaigns
  • Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
  • Optimize copy and landing pages for search engine marketing
  • Perform ongoing keyword discovery, expansion, and optimization
  • Research and analyze competitor advertising links
Job Requirements

To be shortlisted and interviewed, you must have:

  • Minimum 1 year experience
  • Solid understanding of performance marketing, conversion, and online customer acquisition In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture,
  • WebTrends)
  • Up-to-date with the latest trends and best practices in SEM
  • Strong analytical ability and experimental spirit
  • High level of experience in data analysis techniques, as well as excellent knowledge of data sources.
  • Strong proficiency with Microsoft Excel, Word and PowerPoint for producing client reports and presentations.
  • Excellent analytical, critical-thinking and problem-solving skills
  • Attention to detail.
  • Passion for data and using data to inform strategic planning.
  • Superior organizational skills and attention to detail
  • A glass-half-full outlook that contributes to our company culture