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Job Description
- Perform ongoing paid keyword discovery, expansion and optimization
- Regularly perform thorough keywords research
- Research and analyze competitor advertising links
- Identify key SEO KPIs
- Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns
- Track, report, and analyze website analytics and PPC initiatives and campaigns
- Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies
- Optimize copy and landing pages for paid search engine marketing campaigns
- Plan, develop and implement our SEO strategy
- Work towards organic search optimization and ROI maximization
- Monitor redirects, click rate, bounce rate, and other KPIs
- Prepare and present reports regularly
- Identify our buyer persona to better target identified audiences
- Identify problems and deficiency and implement solutions in a timely manner
- Suggest improvements for process and productivity optimization
- Work with web developers and marketing teams to properly implement SEO best practices
- Stay up to date with the latest SEO and digital marketing latest trends and best practices
Job Requirements
- 2 years of experience as Search Engine Marketing Specialist or similar role
- Proven success in SEO
- Proven experience web analytics, marketing, and business development
- Ability to analyze data and provide evidence-based recommendations
- Critical thinker and problem-solving skills
- Team player