Creation of social media and digital marketing strategy.
Prepare Marketing/ Communication/ Media Plans as the Committee requirements, as well as action plans on regular basis to determine the types of activities to be performed on different social media accounts and administer the execution of the same.
Develop new creative advertising ideas (Motion Graphics, Animation, etc.) and post different content on various social media platforms including: (Instagram, Twitter, Facebook, Snapchat, and LinkedIn) on a regular basis.
Coordinate social media messaging with Designing department, Development department, and quarterly or seasonal Committee goals
Respond and react to changes within social networks – functionality, etiquette, reporting etc.
Increase follower engagement
Exposure for Projects and services
Increase customer retention
Increase brand awareness
Share Committee news, announcements and events
Demonstrate Committee’s values and identity
Connect with social media influencers and bloggers
Monitor and present relevant data, trends, successes, exceptions etc.
Works with other departments to develop social media timelines coinciding with new project releases, ad campaigns.
Continue to refine and define our social marketing process.