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Job Description
- Conduct market research to find answers about consumer requirements, habits and trends
- Brainstorm and develop ideas for creative marketing campaigns
- Assist in outbound or inbound marketing activities by demonstrating expertise in various areas (content development and optimization, advertising, events planning etc.)
- Liaise with external vendors to execute promotional events and campaigns
- Collaborate with marketing and other professionals to coordinate brand awareness and marketing efforts
- Plan and execute initiatives to reach the target audience through appropriate channels (social media, e-mail, TV etc.)
- Assist in analyzing marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies
- Developing social presence and advocating brands effectively
- Stay current in marketing trends and news e.g. Google updates and changes in algorithms
- Undertake individual tasks of a marketing plan as assigned.
Job Requirements
- Knowing the basics of marketing
- Knowing how to plan and having the ability to manage time
- Having creative and good presentation skills
- Knowledge in key areas of marketing (SEO, social media, content marketing, email marketing, PPC and SEM)
- Know how to plan, create and implement a marketing strategy
- Understand the key measurement tools available
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