Job Details
Experience Needed:
Career Level:
Education Level:
Salary:
Job Categories:
Skills And Tools:
Job Description
- Manage end-to-end digital media campaigns and seek new areas of opportunity through research and analysis, campaign strategy, ad copy creation (search only), bid management, CPA optimization, and landing page testing
- Work with cross-functional teams including other media specialists to plan, implement, and improve account performance aligned with client goals and initiatives
- Proactively manage relationships with media vendors including search engines and social platforms (Google AdWords, Facebook Ads, Bing/MSN, LinkedIn)
- Provide benchmark and tracking reports to Account Managers, Clients, and Media Team on key performance indicators and provide insights on how these map to larger client goals
- Analyze trends and improve media performance based on the client’s KPIs
- Drive innovation and implement testing strategies to continually uncover optimization levers, enhance learning, and improve performance
Job Requirements
- 2+ years of digital media planning and buying experience with hands on experience specifically with self-service media including paid search and social advertising; agency environment a plus
- Google Adwords, IAB, Facebook, and other media certification a plus
- Experience with online marketing metrics such as return-on-investment, click-through rate, cost-per-click, cost-per-action, conversion rate, average order size, etc.
- Exceptional analytics, project management skills, writing and organizational skills
- Ability to work in a fast paced environment
- Proficiency with Microsoft Office, especially Excel
