Job Details
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Job Description
Website Management:
- Manage all products, including product descriptions, technical data, product features, product imagery, pricing, options, etc.
- Create and execute of marketing promotions, digital banners.
- Optimize site usability.
- Create quarterly sales goals and drive profitable platform growth.
- Monitor, measure, and grow sales. Provide weekly and monthly sales data reports.
- Improve product ranking by constantly optimize listings for placement and organic search performance by improving details such as title, description, images, reviews, prices, product specs, customer questions, etc.).
- Update online content, including marketing content, events, recognition, executive bios, product descriptions, pricing, product sort order, and product photography
- Manage online SKU portfolio, ensure the accuracy of information and coordinate with engineering for support
- Ensure all products have appropriate sku data, imagery, and copy ready to post when the product is available for sale
- Manage and optimize site cross-sells, site search, site speed, customer reviews/satisfaction score, personalization, including seo strategy.
- Review transaction data, reports, customer feedback and analytics; provides recommendations and assists in developing new strategies, offerings and initiatives to maximize sales.
- Ensure site performance and quality through Site Improve and Google Analytics – including site load times, quality assurance, correct links, SEO meta tags, and current content
- Create engaging landing pages, e-mails and display ads for digital marketing efforts ensuring optimal click-through rate and conversions
- Research competitors to ensure our listings outperform theirs
- Investigate and reports operational or technical issues that may arise, and troubleshoot problems
- Make recommendations on areas of product expansion, based on key research
- Plan and work closely with the Marketing department to integrate optimization strategies with other company initiatives.
- Improve product ranking by constantly optimize listings for placement and organic search performance by improving details such as title, description, images, reviews, prices, product specs, customer questions, etc.).
- Continuously monitor and analyze Key Performance Indicators, visits, conversion rate, ROI, cost analysis.
Email marketing management
- Manage direct to consumer email marketing program, ensuring the timely launch and execution of promotional, triggered & transactional campaigns.
- Develop comprehensive Direct to Consumer Email Marketing strategy in collaboration with Digital Supervisor.
- Update and test email marketing campaigns to ensure maximum deliverability and engagement.
- Monitor email campaign performance and proactively identify opportunities for increased engagement and loyalty
- Email list management and growth optimization.
Social Media Management
- Apply social media marketing plan to increase the effectiveness of online sales efforts, and increase customer satisfaction
- Ensue our online business presence across social media platforms
- Optimize social media posts to be delivered to right audience.
- Moderate Social Media accounts in highly world-class manner.
- Update & schedule social media posts.
- Run social Media ads.
- Assure our website value & message on social media channels are consistent with overall digital marketing activities i.e special promotions/offers etc.
Job Requirements
- 1-3 years’ E-Commerce experience strongly preferred working with (Souq & Jumia)
- Demonstrated experience with multiple E-Commerce platforms strongly preferred (Prestashop, Shopify, WooCommerce etc.).
- Strong computer skills, including Microsoft office, internet, email etc.
- Proficient with PPC Advertising.
- Understanding of key word importance to list items online effectively is essential
- Excellent analytical skills
- Understanding and familiarity with key E-Commerce trends, usability concepts, and web best practices.
- Knowledge of Google Keywords & Analytics and other SEO tools a big plus
- Independent worker and a creative problem-solver
- Ability to offer flexibility in schedule, understanding that some projects may require additional work during evenings and some weekends
- Strong ability to think through, plan, innovate and execute multiple projects in a fast-paced, high- pressure environment
- Brainstorming new & creative idea support E-commerce best practices.
