Brand Manager

Online:

• Day-to-day operation with creative, design and digital media agencies
• Develop a full comprehension of brand and communication strategy
• Development of the communication strategy along with the marketing manager
• Translating brand and communication strategy into actual compelling communication
• Judging and giving directions for improvement on creative ideas
• Strong understanding of branding elements and fundamentals
• Previous experience in managing and launching communication campaigns on social media
• Supervises & follows up on social & digital media partner agency moderation
• Reports on the performance of the campaigns quantitatively and qualitatively

Offline & On ground:

• Coordinates the design and production of other offline communication material (Catalogues – brochures – flyers – banners – outdoors – internal branding)
• Plan, manage and execute Proper Move events and roadshows
• Ensure company’s presence in key Real Estate exhibitions with needed visibility and visual materials
• Develop in-depth understanding of company’s key target segment and best ways to reach them to ensure success of company’s activations
• Search, select and assign third party suppliers for production requirements
• Good knowledge and smart usage of social media as a tool to promote the company’s on-ground activities
• Efficiently manage activations budget for maximum exposure and ROI
• Develop a comprehensive tool-kit and check-list per type of on ground activity
• Assign KPIs and conduct full evaluation for completed activations