Account Manager

• Account Managers oversee all aspects of an account’s performance including strategy building, creative campaigns/activations, content creation, community management, client coordination, report preparation and other functions.
• Account Managers are responsible for the execution of client strategies "this is the most important function of an Account Manager".
• Account Managers are senior level professional positions which include a major aspect of team management, strategy development, innovation and hands-on team training. BSocial expects AMs to show leadership skills, be able to manage a large workload and to have excellent time management skills. Account Managers should act as role models and leaders within the account management team. Account Managers are expected to be the ones developing highly creative & innovative strategies as well as campaigns which inspire team members to learn from.
• Unless otherwise agreed upon with your direct manager, below is a breakdown of owned vs contributing functions for an Account Manager. Owned functions are functions an AM must take full responsibility, ownership, and accountability of while contributing functions are typically owned by someone else however as an AM you will be expected to frequently contribute to.

Owned Functions:

• Fully understanding and applying BSocial brand identity including our Vision, Mission, Core Values, Core Purpose and Brand Promise. This identity needs to guide all our actions and communications
• Creating annual strategies for each of your clients, to be approved by the head of the commercial unit.
• Ensuring you have full & detailed briefs of all clients before you start working on them, this includes going through all items on the checklist
• Ensuring formal client activation steps/process is followed for every client you manage
• Full implementation of your approved client strategies – this is one of the most important functions of an Account Manager
• Periodically reviewing client files to ensure they’re accurate & of high quality
• Managing your client’s budget including media buying, ensuring all information is regularly updated in line with company processes & forms.
• Meeting every client at least once per month & regularly attend client events
• Develop & implement quarterly activation plans
• Ensuring all client communications are professional, accurate, precise & concise
• Personally review all monthly progress reports
• Regularly come up with creative & innovative activations & campaigns in line with your client’s objectives including setting up internal brainstorming sessions
• Manage the implementation of all client activations/campaign
• Regularly review all your client KPIs to ensure they’re being met
• Regularly providing training across the AM team as well as client/industry training

Contributing Functions:

• Regularly share key industry updates with your clients
• Regularly review all your client communities to ensure they are being well moderated and in a timely manner
• Ensure you and your team are regularly reviewing insights related to your client pages performance + tweaking your content & plans based on insights you observe
• Assisting with general strategic initiatives or projects the agency may be working on
• Participating in brainstorming sessions for clients managed by other team members
• Help increase engagement with your own team members including voicing their feedback & getting them to be proactive
• Proactively suggest ways to enhance the overall working environment and productivity at BSocial