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Job Description
- Conduct research to identify market trends and target customers’ preferences
- Create marketing plans to increase brand awareness
- Ensure strong brand presence in online and offline channels
- Review packaging and positioning of products and suggest improvements
- Research competition and identify opportunities for growth
- Design advertising campaigns for new products/services
- Report to the Brand Manager on the results of advertising campaigns
- Coordinate with the Product Marketing Manager to ensure consistency with the product line strategy
- Assist in developing effective media campaigns and choosing appropriate distribution channels
- Update the pricing of products to align with the company’s long-term objectives
- Participate in organizing promotional events to positively present our company
Job Requirements
- Experience with product pricing, packaging and positioning
- Familiarity with distribution channels and media marketing campaigns
- Knowledge of digital marketing tools and techniques
- Ability to conduct market analysis (and the know-how to use and interpret spreadsheets and charts)
- Excellent communication skills
- Creativity
- BSc in Marketing, Communication, Business Administration or related field
