Job Details
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Job Description
- Initiate and design complex and simple marketing plans based on client specifications.
- Ensure that each project has the specific financial and personnel resources it requires to be successful
- Attend sales presentations to help clients understand the creative angle of each marketing program
- Work with the executive team to implement marketing materials for the firm to help increase the firm’s exposure
- Collaborate with design personnel to ensure that all creative ideas are presented properly
Job Requirements
- Creativity: Creative directors will invent new ideas for branding, advertising campaigns, and marketing messages.
- They need to understand design and smart copy and recognize fresh approaches to advertising.
- Analytical Skills: Advertising and marketing is ever-evolving, and good creative directors are able to analyze trends, look at new data and keep with the times.
- Decision-Making Skills: Advertising campaigns have timelines, and creative directors will need to make decisions on final copy, final art, finished commercials and radio spots.
- Interpersonal Skills: Creative directors will meet with corporate heads and clients on a regular basis. Being a good communicator to all involved will help greatly.
- Management Skills: Creative directors often have to keep many creatives on schedule, and manage their own time.
