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Job Description
- Oversee the development and implementation of the hotel PR plan and associated activities
- Create, develop and market key events for the hotel, especially during key business periods
- Communicate effectively, to target markets, the amenities and benefits of the hotel, including hotel refurbishments, food and beverage provisions, conference, banqueting and events
- Work with local third party partners, including local media, and maintain professional working relationships with local official bodies
- Ensure an accurate and constantly expanding comprehensive media and marketing contact management system relevant to the target audiences of the hotel
- Work closely across all hotel departments, seeking proactive opportunities and planned promotions to address specific business challenges, as required
- Manage and promote the hotel on Hilton branded websites
- Manage and control marketing budgets by using resources effectively
- Develop and own promotional activities, marketing channels and the production of marketing materials for specific events
- Implement PR campaigns to celebrate successes and awards and the promotion of products
- Respond to media enquiries when approached for comments and/or reports
- Research and develop new opportunities within key target markets
- Communicate with internal Event Managers on all aspects of specific event organisation and promotion
Job Requirements
- Previous Hotel or leisure sector experience
- Previous media training
- Knowledge of computer design/graphic software
- Relevant degree, in marketing, business development or other relevant business field, from an academic institution
- Previous Press Relations experience in a similar environment
- Strong interpersonal skills to enable communication with a wide audience
- Strong analytical skills to understand key business indicators and competitive trends and develop approaches to these challenges
- Excellent organisational and planning skills
- Ability to work under pressure at all times
