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Senior Digital Marketing Specialist

Capital Link Developments
Sheraton, Cairo
Posted 6 years ago
29Applicants for1 open position
  • 18Viewed
  • 0In Consideration
  • 0Not Selected
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Job Details

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Job Description

Responsibilities:

  • Creating a long term SEO plan based on our marketing and business objectives.
  • Implement the two levels of optimization – on-page optimization and Off-page optimization.
  • Increase the website visibility on search engines (mainly Google) and attract our target segmentation locally and internationally.
  • Develop user and a mobile friendly website to increase Click Through Rates (CTR) and improve search engine rankings.
  • Responsible for website ranking, in depth keyword research, link building, creating website and blog content.
  • Analyzing competitor's (international companies) performance for organic traffic insights.
  • Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns.
  • Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
  • Most importantly, he/she should be able to generate traffic, turn them into leads and convert those leads into sales.
  • Stay Up-To Date on SEO Trends and Best Practices such as such as Google’s Algorithm.
  • Work with the development team to ensure SEO best practices.

Job Requirements

  • Bachelor’s degree in Marketing, Communications, or related field.
  • Fluent in both Arabic and English spoken and written.
  • Four to Five years of SEO experience (local and international SEO), including keyword research and SEO writing.
  • Experience with Google Analytics and Google Ad-Words.
  • Is incredibly attentive to detail.
  • Has the ability to understand new industries quickly.
  • Able to transfer his knowledge with the team members.

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