Job Details
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Job Description
Responsibilities:
- Drive our lead generation, social media and content marketing efforts
- Our customers are primarily A+ class real estate customers.
- Keep track of campaign pacing, budgets, budget recommendations and results
- Hands-on management of Paid Social campaigns across Facebook, Instagram, Twitter, Snap, and LinkedIn
- Daily budget management, bid optimization, ad testing, audience targeting, data mining
- Analyzing daily campaign performance of Paid Social campaigns
- Pioneer the strategy for how to grow audience across channels, including Facebook, Twitter, Instagram, LinkedIn, and other sources such as Pinterest
- Lead social media strategy to drive engagement, audience growth, and conversation across all social accounts.
- Concept, post and daily monitoring of content on all social media sites; respond to questions in a professional, timely manner
- Set specific social media objectives and report on ROI monthly to determine effectiveness; suggest changes for improvement.
- Generate, edit, publish and share engaging content daily (e.g., text, photos, videos, sales, and promotions).
- Work with Marketing Director to determine social media ad spend and budget.
Job Requirements
Qualifications:
- Experience in the real estate industry.
- Bachelor’s Degree in Business, Communications or related field
- Experience in product sales is preferred
- 2-4 years social media experience.
- Excellent written and verbal communication skills.
- Proficient in written and verbal communication.
- A good understanding of Google analytics and other web analytics packages
- 2+ years in a hands-on role managing Digital Media campaigns
- Experience in Paid Social required
- Excellent communication and presentation skills including written and verbal.
- Strong analytical skills. Must be able to gather, analyze, summarize, and present data.
- Experience with the MS Office Suite, especially Excel and PowerPoint skills.
- Ability to work independently as well as work in a team in a collaborative, problem-solving environment
