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Job Description
- Develop the strategy and processes to scale content output.
- Make data-driven decisions to move our content forward and hit company goals.
- Create regular content to be marketed via all inbound channels (social, email, blog, landing pages, video, presentation, podcast, etc.).
- Identifying key messages: understanding the main thing that you want the reader to feel and do and how to communicate this powerfully.
- Serve as an evangelist for our message, brand, and content through thought leadership, blogging, social media, and speaking.
- Ensure all marketing stakeholder needs are met.
- Keep the team up-to-date with the latest trends in content marketing.
- Manage agencies and freelancers. ( IT Bloggers )
- Create free resources each month to drive leads, subscribers, and awareness (examples include ebooks, whitepapers, infographics, guides, etc.).
- Blog on an ongoing basis in support of your other projects and to attract site visitors through search, social, and our email subscribers.
- Grow our subscriber base by providing them regular, helpful content that’s in-tune with their need.
- Collaborate with designers, product marketing, business development, sales, and external influencers and industry experts to produce relevant content that meets the needs of key stakeholders and our audience.
- Convince others that your creative ideas are worth investing time and effort in.
- Research industry-related topics.
- Edit and proofread written pieces before publication.
- Conduct keyword research and use SEO guidelines to optimize content.
- Knowing how to drive Call to Action through content writing and has a strong knowledge of main content KPIs and matrices such as (CPC, CTR and etc.)
- Monthly Reporting.
Job Requirements
- BA/BS or equivalent working experience
- 3+ years of experience as a bilingual content writer/ specialist
- Fluency in English
- Impeccable spelling, grammar, and proofreading
- Proven experience in IT industry is a must
- Experience in B2B marketing
- Strong research skills
- Familiarity with keyword placement and other SEO best practices
- Understanding of Traditional and Digital Marketing principles
- A proven and visible marketing veteran with experience creating content for the web across several media types and formats -- text, design, video, blog posts, podcasts, whitepapers, etc.
- Driven by creative intuition but able to gut check and course-correct with data, as well as report results and optimize using data.
- Experience in WordPress
- Previous Experience in Saudi Market and Saudi Language is a Plus
- Excellent communication skills, both written and verbal