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Job Description
About the project
We are a team of advocates who are trying to establish an online channel for Egyptian women to tell their story. Our aim is to be a source of inspiration for Egyptian women of all ages and from all walks of life.
Our main channels of work are Facebook, Instagram & You Tube.
About the job
- Build and execute social media strategy.
- Social Media Planning: Developing our social media campaigns (movie-based or event-based).
- Deliver real time content within relevant social spaces which dynamically engages the audience of the different social media channels, i.e. Facebook, Instagram, YouTube, etc.
- Oversight of daily posting and engagement across social platforms.
- Responsible for developing and managing social media activities [Facebook , YouTube & Instagram.
- Planned calendar for the social media campaigns, day to day activities to increase brand awareness.
- Responsible for day and weekly and monthly reports for each pages to quantify and qualify effectiveness interactive campaigns.
- Content Creator (Copy Writing, posting, handling all user's questions).
- Create online surveys.
- Create reporting and analytics for social media performance.
- Plan and manage editorial content calendars.
- Allocate budgets and strategies for Promotional Campaigns & execute campaigns.
- Create and Implement Advertising plans on Social Media Platforms.
- Suggest and implement new features to develop brand awareness, like promotions and competitions.
- Stay up-to-date with current technologies and trends in social media, design tools, and applications.
- Responsible for creating design solutions that have a high visual impact.
- Creates content and special campaigns such as online events & contests.
- Generate original content in English and Arabic and associated design work.
Job Requirements
- Proven record of an experience in a relevant position (through work, internships, extra-curricular activities, etc.).
- An excellent command of English and Arabic expressive writing; the ability to edit and write effective content in different styles: for Instagram & Facebook.
- Knowledge of online marketing and good understanding of major marketing channels (FB and You Tube).
- The ability to communicate professionally and with a unique "voice" per brand name.
- A keen eye for detail, well-honed research skills and the ability to build on it by generating solid content.
- An enthusiastic, outgoing attitude, a natural ability to interface with people, in all sorts of situations, and working in a team.
- Versatility, flexibility and the ability to multi-task and turn chaos into order.
- Very good in English.
- Bachelor's degree .
- Exp.2-4 years in in social media marketing or as a digital media specialist.
- Content creator.
- Strong written and verbal communication skills.
- Understanding of social media metrics.
- Able to interpret the results and take action to increase effectiveness of social media campaigns.
- Creative mind.
- Passionate about all online.
- Up to speed with what is going on in the online world.
- 2-4 years experience in online media/publishing or marketing creating video and social media content.
- Strong project management and people skills.
- High level of attention to detail, excellent organizational skills and ability to prioritize demands and meet deadlines.
- Solution-oriented approach and ability to thrive in a fast-paced and fluid environment.
- Comfortable with using and learning data sources as diverse as Google Analytics, Facebook’s audience tools, etc.
- Understanding of the digital landscape and a proven interest in keeping up to date with developments in the web platform.
- Excellent skills in Copywriting.
- Photoshop & movie editing skills a plus.
- Availability of stable Internet access.
- Must have experience using Google Analytics and AdWords.
- Proven working experience in social media or related field.
- Knowledge of branding, marketing strategies, and events.
- High interest in the fields of innovation and technology for development.
- Passion for social media and online engagement.
- Good knowledge of social networks and web analytics, as well as, scheduling and monitoring tools like Hootsuite and Buffer.
