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Job Description
- Maintain an inventory of advertisements and manage the ad server software.
- Debug issues that arise with the performance of the website.
- Interface for performance issues.
- Troubleshoot the site.
- Review statistics and monitor analytics.
- Maintain responsive design.
- Plan for future changes to the website.
- Ensure site security by setting up firewalls and login pages
- Optimize loading speeds and capacity
- Promote advertising and marketing materials and strategies
- Research and analyze Internet sales and advertising trends
- Deliberate planning and goal setting
- Development of brand awareness and online reputation
- Content management
- SEO (search engine optimization) and generation of inbound traffic
- Administrate the creation and publishing of relevant, original, high-quality content.
- Identify and improve organizational development aspects that would improve content (ie: employee training, recognition and rewards for participation in the company’s marketing and online review building).
- Create a regular publishing schedule.
- Implement a content editorial calendar to manage content and plan specific, timely marketing campaigns.
- Promote content through social advertising.
Job Requirements
- BSc/BA in Computer Science, Design or a related field is preferred
- Proven experience as a Webmaster or Web Developer
- Knowledge of web analytics and SEO
- Familiarity with web standards
- Working knowledge of website management tools
- Proficient in HTML/CSS, XML; knowledge of SQL and Javascript is preferred
- Strong troubleshooting and analytical abilities
- Excellent communication and teamwork skills
- Ability to generate creative ideas
- Attention to detail and outstanding organizational skills
- In-depth understanding of advertising artwork and copy-writing
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
- Experience in optimizing landing pages and user funnels
- Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
- Working knowledge of ad serving tools (e.g., DART, Atlas)
- Experience in setting up and optimizing Google Adwords campaigns
- Strong analytical skills and data-driven thinking
