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Job Description
- Create, implement, optimize and manage pay-per-click, Google Display Network (GDN), Bing/Yahoo Ads, Mobile Ads, display and DoubleClick.
- Perform day-to-day campaign activities Paid Search (PPC) campaigns, including bid management, budget allocation, forecasting, performance monitoring, campaign expansion and continually identify opportunities to make measurable improvements through the following components: Ad copy, Keyword research, testing, and analysis, Bid management and A/B testing
- Verifies quality and appropriateness of ad placement in search engine site networks.
- Identify and utilize successful bidding strategies and effective keyword management on pay-per-click search engines to hit target acquisitions volume goals and efficiency metrics (e.g., CPA, CPL, etc.)
- Monitor and review weekly performance reports on KPIs including but not limited to impression rate, CTR, conversion rate, conversions, CPA, cost, and cost per click.
- Monitor the marketplace, competitive landscape, industry trends, and third party data sources to constantly identify new marketing opportunities
- Work closely with and report to the Digital Marketing Manager.
- Create media plans for clients.
Job Requirements
- Digital Agency Experience
- Media Planning and Media Buying
- Extensive knowledge of Google search, Adwords & display YouTube
- Experienced on Facebook & Instagram ads Objectives & Rules
- Knowledge about Twitter is a plus