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Digital Marketing Manager

Ebtkar
Nasr City, Cairo
Posted 6 years ago
29Applicants for1 open position
  • 29Viewed
  • 11In Consideration
  • 18Not Selected
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Job Details

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Job Description

Working within the Marketing & Communications team, the role involves developing the online marketing strategy as well as hands on delivery and execution.

  • Create and update digital marketing strategies that will support the organization to achieve its aims as part of the overall Marketing and Communications plan
  • Review new technologies and keep the company at the forefront of developments in digital marketing
  • Use appropriate analytics to measure, evaluate and report against goals and performance of all digital marketing activity and plans
  • Lead the development of the company website, devising strategies to drive online traffic and continuing to improve usability, design, content and conversion
  • Lead the development of the social media presence
  • Develop and manage digital marketing campaigns across multiple channels utilizing tools and techniques as appropriate including e-mail marketing, paid search, SEO and PPC
  • Work with the Marketing & Communications team to create high quality content for a range of online platforms which is optimized and consistent with the brand and tone of voice
  • Work with external agencies when required to develop the online presence.

Job Requirements

Qualification and experience

Essential

  • Previous experience in a similar digital marketing role
  • Relevant experience including CMS, SEO, PPC, e-marketing, social media and analytics
  • Knowledge of current online marketing trends and best practice

Preferred

  • Relevant professional qualification

Key Skills and attributes:

  • Experience of digital marketing at strategic and hands on operational level
  • Excellent written English and proven design flair
  • Team player

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