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Job Description
Digital Communications Executive Job Purpose:
- Manages all social media channels, campaigns, and team members to sustain an engaging audience experience and to increase audience satisfaction.
- Researches and analyses digital media trends, including social media ad revenue and web visitor data, to improve social media presence and campaign efficacy.
- Works with various company departments to promote overall brand through digital media channels.
Digital Communications Executive Job Duties:
- Oversees all company social media accounts management
- Develops engaging, creative, innovative content for regularly scheduled posts, which enlighten audiences and promote brand-focused messages
- Coordinates social media messaging with advertising departments, brand managers, and quarterly or seasonal company goals
- Liaises with creative team members, including copywriters and other content creators, by overseeing their work and offering guidance or direction
- Audits and analyses social media presences, including digital advertising costs and returns
- Analyses social media campaigns with tracking systems to gather visitor data and determine efficacy and areas for social media campaign improvement
- Works with other departments to develop social media timelines coinciding with new product releases, ad campaigns, or other brand messages
- Monitors and develops reports on competitor activity within social media spaces
Job Requirements
Digital Communications Executive Skills and Qualifications:
- Degree in Marketing, Communications or Digital Media Extensive
- Knowledge of Digital Media Platforms,
- Web Proficiency, Computer Software Proficiency, Team Management Experience, Advertising, Copywriting, Content Creation, Public Relations and Brand Marketing Experience,
- Proofreading and Editing Skills, Interpersonal Skills, Strong Verbal and Written Communication Skills, Customer Service Skills