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Digital Communications Executive

The Lemon Tree & Co.
New Cairo, Cairo
Posted 6 years ago
33Applicants for1 open position
  • 16Viewed
  • 0In Consideration
  • 0Not Selected
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Job Details

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Job Description

Digital Communications Executive Job Purpose:

  • Manages all social media channels, campaigns, and team members to sustain an engaging audience experience and to increase audience satisfaction.
  • Researches and analyses digital media trends, including social media ad revenue and web visitor data, to improve social media presence and campaign efficacy.
  • Works with various company departments to promote overall brand through digital media channels.

Digital Communications Executive Job Duties:

  • Oversees all company social media accounts management
  • Develops engaging, creative, innovative content for regularly scheduled posts, which enlighten audiences and promote brand-focused messages
  • Coordinates social media messaging with advertising departments, brand managers, and quarterly or seasonal company goals
  • Liaises with creative team members, including copywriters and other content creators, by overseeing their work and offering guidance or direction
  • Audits and analyses social media presences, including digital advertising costs and returns
  • Analyses social media campaigns with tracking systems to gather visitor data and determine efficacy and areas for social media campaign improvement
  • Works with other departments to develop social media timelines coinciding with new product releases, ad campaigns, or other brand messages
  • Monitors and develops reports on competitor activity within social media spaces

Job Requirements

Digital Communications Executive Skills and Qualifications:

  • Degree in Marketing, Communications or Digital Media Extensive
  • Knowledge of Digital Media Platforms,
  • Web Proficiency, Computer Software Proficiency, Team Management Experience, Advertising, Copywriting, Content Creation, Public Relations and Brand Marketing Experience,
  • Proofreading and Editing Skills, Interpersonal Skills, Strong Verbal and Written Communication Skills, Customer Service Skills

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