Digital Analytics Manager
Rawnaa -
Mohandessin, GizaPosted 6 years ago17Applicants for1 open position
- 6Viewed
- 3In Consideration
- 2Not Selected
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Job Description
- Think creatively about new ways to measure programs, particularly cross-channel programs and programs that are featured in new channels
- Work with team members to come up with innovative new ways to capture and display data
- Access and analyze digital marketing data from various sources such as Google Analytics, Google Adwords, Doubleclick, email service providers, and more.
- Understand the technical underpinnings of web analytics, and write tracking requirements for website and mobile app implementation
- Support A/B and multivariate testing scenarios to improve usability, marketing performance, and conversion, including opportunity identification, test design, analysis, and recommendations
- Be able to explain analytic concepts such as sessions, unique visitors, screen views, and events, as well as their importance, to clients and other non-analytical stakeholders
- Draw conclusions about how marketing programs could be improved, based on performance. In this role, the Manager should be familiar with high-level marketing performance benchmark ranges such as bounce rates, email open rates, etc.
- Have deep interest in marketing, and intellectual curiosity about our clients, their goals, and how to improve program performance on their behalf
- Have experience using marketing performance data to craft stories that spur action
- Be comfortable and poised when presenting marketing results to clients and internal teams
- Collaborate easily with client reporting and analytics teams
Job Requirements
- Strong analytical skills: must have a demonstrated track record of excellence in analytics
- Extensive experience with Google Analytics, as well as experience analyzing data from digital marketing channels such as Email, Paid Search, Display, and Social
- Experience writing web analytics tracking requirements
- Experience designing, implementing, and analyzing multivariate tests with a tool such as Optimize or Google Optimize
- Experience designing marketing performance dashboards with tools such as Tableau or Google
- Strong Microsoft Excel skills, including pivot tables and chart creation
- Familiarity with Microsoft PowerPoint, and experience developing client-ready presentations
- Detail-oriented, organized and able to work on multiple projects over the course of a day and accurately set expectations regarding timing and deliverables
- Effective communicator via both written and spoken word
- Proactive self-starter who is able to work independently
- Demonstrated ability to think outside the box and take initiative to solve problems as they arise
- Bachelor’s degree required, preferably in economics, statistics, mathematics, marketing or psychology
