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Job Description
We are looking for E-Commerce and Digital Marketing managing all online marketing activities by utilizing techniques including re-targeting, social advertising, SEM, SEO, PPC and web analytics, etc.
Responsibilities
- Responsible for leading the digital strategy and execution
- Identifies emerging digital marketing trends and future opportunities to promote Company and its products and programs through existing and emerging channels
- Track effectiveness and return of channel marketing campaigns and report on results to upper management
- Generate, edit, publish and share engaging content daily on Expand Cart social media accounts and pages (e.g. original text, photos, videos and news)
- Collaborate with other teams, like marketing, sales and customer service to ensure brand consistency
- Communicate with followers, respond to queries in a timely manner and monitor customer reviews
- Oversee social media accounts’ design (e.g. Facebook page cover, profile pictures and blog layout)
- Generating, researching, and pitching ideas for blog posts.
- Writing, editing, publishing, and promoting content
- Develop solutions and utilize standard operating procedures for improving customer satisfaction and creating lifelong promoters of our brand
- Communicate with the management team and developers to improve product functionality and resolve issues
Job Requirements
Requirements
- Experience: 4 - 6 in digital marketing
- BSc/BA in marketing or relevant field
- Experience in digital marketing
- Background in E-learning
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage
- Creativity
- Experience in Facebook Ads and Google AdWords
- Solid knowledge of website analytics tools (e.g., Google Analytics)