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Job Description
- Develop ads optimization strategies on a campaign-by-campaign basis to maximize performance, and recommend campaign modifications
- Optimize online audience criteria according to the brand set strategies and run ads according to the suggested spending budgets
- Coordinate launch of media campaigns with different departments
- Manage campaign expenses, stay on budget, estimate monthly costs and reconcile discrepancies
- Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns
- Identify buyer persona to better target identified audiences
Job Requirements
- Strong proven experience in the digital advertisement field
- Strong attention to detail
- High problem solving skills
- Fluency in Arabic and English
- Certification of Google Ad Words is a plus
