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Job Description
- The overall role of brand management is to create consumer demand.
- They are responsible for formulating the brand’s long-term strategy and developing and executing marketing plans.
- You will define the brand’s pricing, packaging, trade merchandising, advertising and promotion strategies and allocate the budget accordingly.
- Execute marketing initiatives in support of long term strategies through leadership of the business unit team.
- They are accountable for delivering the brand’s profit, volume and market share objectives.
- This position assists the business unit team on assigned brands or will manage smaller brands in all aspects of the P&L.
Job Requirements
- BS/BA degree in a business related function
- MBA (concentration in Marketing preferred)
- 5+ years experience in the same field.
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