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Job Description
- Recommends the strategic direction of the brand through the development of the short, medium and long-term business plans for the assigned segment of product line and each major channel of distribution
- Develop brand positioning using consumer insights through research
- Executes the annual business plan by integrating the efforts of all essential functions across the company
- Maximizes profitability of assigned products by monitoring volume, margins, & spending, reporting on-progress against planned margin and volume as well as making adjustments to plans as necessary to maximize results
- Develop brands marketing budget/plan to achieve volume/share/equity objectives
- Utilizes all available analytical tools to measure spending effectiveness and gather key learning for continuous improvement
- Responsible for ongoing strategy, trade focusing, coordinating consumer promotions and insight research
- Manage the full execution of the brand launch with the different commercial teams
- Develop/implement the necessary control parameters to measure launch success/failure
- Conduct monthly/quarterly/annual reviews of the business performance on-going
- Assign/manage BTL agencies to conduct in-market activation programs
- Ensure proper alignment & implementation on global brand look & feel
Job Requirements
- Bachelor’s degree in business administration, marketing or any related field
- 10+ years of marketing experience
- Proven achiever with a track record of success
- Demonstrated ability to manage diverse cross functional teams
- Superior analytical skills and experience utilizing syndicated data in decision making
- Excellent oral and written communication skills
- Resident : Alexandria
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