Create and execute brand strategies and market plans for the brands, including managing both existing product portfolio and new product launches.
Plan, develop, and implement the marketing activities for a particular brand or product based on the marketing strategy.
Implement the marketing activities based on marketing calendar and Monitor the marketing budget each month and compare it with the actual expenses.
Responsible for orchestrating task with all functions in production, sales, advertising, promotion, research and development, marketing research, purchasing, distribution, package development, and finance.
High coordination with the Sales, Planning, and Finance teams to meet yearly sales and operating profit objectives set for the assigned brand.
Supervise monitor and improve skills of Marketing Executives / Assistants that are assigned.