Digital Marketing Director

We are looking for a self-motivated and highly organized marketing technologist to drive company–wide projects and experiment with new technologies. This person will lead Worcbox's global digital presence across our expanding lines of business. Worcbox continues to grow, and we are seeking a go-getter who can best represent our brand and our clients; brands through all digital channels and generate demand to meet ambitious growth targets. This role is expected to drive for continued digital improvement and optimization while building a cross-functional marketing team to support our overall digital strategy. This role requires extensive hands-on execution in order to deliver exceptional results from digital marketing both on and off company domains. Our ideal candidate will know how to manage Social Media, Adwords and optimize CMS for user experience and conversion, while balancing the need to bring message consistency and process efficiency across our online assets.

This position requires a balance between creative decision-making, disciplined program management and a service-oriented mentality. On day one, this person will have to lead ongoing projects and enhance brand strategy. Management of agency, development teams and internal IT is a critical function. This person will lead any digital proposals, concepts and activities . Day-to-day, this individual will bring a high degree of ownership of assigned requests, maintain SLAs, transparent communications, and proactively escalate any issues that cannot be resolved within the established timeframes.

Responsibilities for this role include:

• Drive the overall strategy, success and experience across all digital properties. Leverage cutting-edge technology to deliver an outstanding B2B digital experience for website visitors, including prospects, customers, and partners.
• Work with Corporate Marketing and Product Marketing to best represent our story and message along with our client's.
• Own SEO strategy and execution. Lead SEO audit of current assets and recommend architecture, process and content improvements.
• Own website design, ensuring consistency with brand guidelines as well as responsibility and management of all visual assets.
• Manage and BUILD a reliable digital marketing team as well as managing third party platforms, and design teams.
• Optimize website integration and APIs with third party platforms and plug-ins notably: Marketo, Optimizely, Salesforce, Hotjar, as well as various video and social platforms.
• Drive for continued web performance improvements through UX optimization and continuous A/B testing.
• Support field marketing teams to achieve targeted demand generation targets.
• Maximize cross promotion opportunities, collaborating with traffic acquisition owners to extend reach via social media, and marketing automation.