Digital Marketing Manager

Main Job Duties:

• Developing email marketing experience
• Create compelling email copy and subject lines
• Manage reporting and evaluate effectiveness of email campaigns though mail-champ and other bears.
• Proactively introduce new email marketing campaigns ideas to customers based on current events, news, business strategy
• Engage customers in new features as they are released
• Understanding of lists and segmentation process
• Use performance learning from campaigns to identify test and learn opportunities, and run A/B tests to drive continuous improvement
• Develop marketing campaigns across multiple channels such FB, Twitter, LinkedIn to support the growth of the business.
• Clearly identify Success Metrics, KPI’s and reporting for all tactics prior to implementation
• Develop and manage all digital marketing programs
• Create and implement innovative multi-channel growth strategies & campaigns.
• Set team strategy through analysis of historical marketing data.
• Provide performance analysis, ROI and insights for all channels/tactics
• Define & execute high impact A/B & multivariate testing and optimization strategies
• Understand and apply inbound marketing tactics.
• Post to social media pages in a manner that invites conversation and interaction.
• Effectively and aggressively grow social media channels.
• Organize and track marketing campaigns and social media data
• Edit and post videos, podcasts and audio content to online sites
• Planning & execute digital marketing campaigns, including web, SEO/SEM, email, social media, and display advertising
• Manage and maintain the organization’s website.
• Write and optimize content for the website and social networking accounts incorporation with tactical team.
• Continually work on the Search Engine Optimization of the website.
• Develop social media calendars, write posts, select images and image text and schedule posts in a timely manner that is cohesive and consistent with the brand message.