Assistant For Trade Marketing Manager

Main Duties and Responsibilities:

Suppliers:

• Responsible for the direct communication with the Area sales manager of our Multinational suppliers.

Trade:

• Prepare presentations for GM/ Sales Mgr. meetings with the trade
• Organize in-store activities (demo ladies, events, etc.)
• Work-out where standard displays or even island promotions can be placed and arrange certain A4 papers, where the conditions are noted, so to be given with the sales people
• Develop local display stands and POS material and figure in which outlets to place them
• Follow-up and in future implement category management projects
• Implement customer individual projects

Marketing:

• Creating & developing annual Marketing plans, broken down on customer-/outlet level that will be divided afterwards by month.
• Follow-up on their implementation
• Contact agencies for ATL advertising (billboard, newspapers, magazines,…)
• Organize Market research – for e.g. (potential) new products

Sales (Reporting and Analysis):

• Analyze the business and highlighting problems and opportunities on product- and distribution level
• Prepare Key Account Charts on a quarterly base
• Define how many facings to be given to which SKUà- Do ABC Analysis by SKU and customer
• Continuously collect prices from the shelves (Vileda and competition) of different outlets/ trade channels
• Prepare intermediate (10th/ 20th) sales update and forecast, monthly pre-SSR and SSR by SKU
• Analyze the Vileda assortment and positioning vs. competition and identify gaps
• Responsible for achieving the company annual sales target which will be divided by month.
• Follow up on collecting checks & cash from the customers through the sales team and make a monthly reconciliation for cash customers.
• Follow up on sales & merchandising team and make sure that they are doing their job and this is by:
  
  • Going down to the market with a regular itinerary with the sales team.
  • Follow up in sales team performance (products availability in the market & the figure of displaying them & the relationship with the customers)
  • Take a look on the itinerary of the sales man & organize it according to the customers’ interest.
  • Take a look on the daily reports presented by the sales team.
  • Make sure that all the team is working with the team spirit.

• Presenting a daily report on visiting the market in addition to the report of the sales and merchandising team to the sales manager.
• Helping the sales team to solve any problems that they can face with the trade.
• Step in to help in any area if there is a shortage in it with the sales team.
• Create new ideas & suggestions to improve the performance and the company goals.
• Responsible for analyzing and achieving the key account sales target and place marketing plan for the development.

Sales support:

• Prepare sales folders for the sales team (incl. price list, various standard planogram, product catalogues, separate sheets regarding new products)
• Prepare launch of new products. Introduce new products to the sales team and to give all details (logistics, launch promo activities, sales people competition for listing progress or/and number of displays placed, etc…)
• Prepare of outlet specific planogram

POS;

• Compare listing status to items in the outlets actually displayed
• Create ideas on how to improve visibility i