Marketing Manager

Who is Masri Sandwich?

Masri Sandwich, a subsidiary of Masri Co., is a fast growing internationally inspired quick service restaurant brand. From breakfast to late night, Masri Sandwich serves high quality Sandwiches and meals, among other craveable choices.

In one year, Masri Sandwich has opened two branches located in the Korba district and CityStars mall, with plans to add five more restaurants nationally within the next 3-5 years. The brand abides by state of the art global standards of quality and food safety. At Masri sandwich we use natural, non-processed, home like ingredients. And most importantly we deliver mouthwatering tasty meals while remaining affordable.

We are Proudly Egyptian made with international quality.

About the Job:
At Masri Sandwich, we aren’t just looking for candidates. We are looking for dynamic, visionary problem-solvers that have a passion for innovation and the ability to lead cross-functional teams of associates across multiple disciplines.

As part of Masri Sandwich, Marketing team, you will have the opportunity to play a key role in identifying key consumer insights, ideate to create new product/promotional ideas, lead teams in the development of multiple product and/or promotional opportunities, formulate strategic marketing plans, and launch new products into the marketplace to drive top-line and bottom-line sales growth. You will work cross-functionally with associates across the company, and will have immediate responsibility and accountability.

Candidates should have a passion for the consumer, a love of marketing, strong interpersonal skills, and the ability to adapt quickly to a fast-paced business environment. We’re looking for strong, team-oriented leaders that are a fit with our dynamic recognition culture.

Daily responsibilities:

• Actively partner with marketing leadership team and provide though leadership facilitating the development and execution of brand strategy:
• Deliver brand vision via insight-driven product development and marketing
• Oversee National Calendar and Test Market programs
• Annual Growth Plan / Strategic Plan for growth layers and beverages
• Business Planning expertise on all meaningful brand projects / initiatives
• Ability to analyze market research, industry trends, and the competitive marketplace to identify breakthrough brand and product opportunities and make recommendations to senior leadership.
• Independently lead multiple cross-functional teams from a variety of departments including Advertising, Food Innovation, Consumer Insights, Operations, Finance, Sales Analysis, Supply Chain, and Agency partners.
• Formulate marketing plans to effectively and efficiently engage our consumer target.

Why Masri Sandwich?

We truly believe that where you work matters, and we know a thing or two about what makes employees happy. Join us on our mission of feeding people’s lives