Marketing Specialist

Job Purpose:

• To handle, analyze internal and external market information to enable the company to identify opportunities and develop products and services which will support business objectives.

Duties and Responsibilities:

• Develop and implement end to end digital marketing projects to achieve the company objective and generate sales leads.
• Schedule daily social media posts across all platforms.
• Responsible for end-to-end digital projects.
• Creating content for blogs, newsletters and email marketing.
• Maintain and update company web.
• Carry out research, analyze data and results to identify and define the target audience.
• Provide a Source of expertise to managers and staff in carrying out market research.
• Develop marketing collateral including sales.
• Contribute to the identification for new opportunities to continuous improvement of marketing channels and marketing tools
• Contribute to better Company positioning and brand awareness