Job Details
Experience Needed:
Career Level:
Education Level:
Salary:
Job Categories:
Skills And Tools:
Job Description
Job brief
- We are hiring an email marketing manager to be the biggest supporter of our existing contacts list possible -- the days of full blasts and spamming are over. In its place, we want you to understand the right nurture tracks to provide incremental value and nudge our leads towards sale in a way that feels human and still converts. We also need you to understand the right types of content to send to the right people at the right time, both for lead nurturing and to boost the sharing and forwarding of our content-driven emails.
Responsibilities:
- Manage and build various email lists and campaigns, including the design templates, calls-to-action, and content used in your email sends.
- Segment lists based on behaviors like past email engagement and website interactions (content downloads, site page visits, etc.).
- Measure results and optimize the nurture tracks for these segments to convert leads to customers.
- Work to minimize list decay and un subscribes while increasing productivity of our email sends.
- Develop documentation and road maps for processes, A/B tests, and promotions that succeed through email.
Job Requirements
Requirements:
- BA/BS or equivalent working experience.
- Past experience with email marketing, lead nurturing, marketing automation, and/or web analytics.
- Proficient using HubSpot smart lists and marketing automation technology.
- Highly analytical and able to derive meaning from data through A/B testing and email optimization.
- Excellent writer and communicator (in both written and verbal form).
