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Social Media Marketer

iGATE
New Cairo, Cairo
Posted 6 years ago
64Applicants for1 open position
  • 21Viewed
  • 0In Consideration
  • 0Not Selected
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Job Details

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Job Description

Responsibilities

  • Administrate the creation and publishing of relevant, original, high-quality content for all social media clients
  • Create a regular publishing schedule for all social media clients to be reviewed by the Content Manager or Account Strategist for each client
  • Execute on social media strategy for each client to meet or exceed the defined KPIs for follower growth, engagement, awareness and web traffic
  • Create and/or curate and manage all published content (images, video and written)
  • Implement a content editorial calendar to manage content and plan specific, timely marketing campaigns
  • Performing research on current benchmark trends and audience preferences
  • Generate, edit, publish and share engaging content daily (e.g. original text, photos, videos and news)
  • Become an advocate for the client in social media spaces, engaging in dialogues and answering questions where appropriate
  • Monitor engagement on all platform and web traffic metrics, and revise strategy to improve KPIs
  • Monitor trends in social media tools, applications, channels, design and strategy
  • Actively participate and seek-out ongoing education to remain highly effective
  • Collaborate with other strategy, project manager, design and analytics teams to ensure brand consistency
  • Communicate with followers, respond to queries in a timely manner and monitor customer reviews
  • Oversee design and setup of all social media accounts (e.g. Facebook timeline cover, profile pictures and blog layout)
  • Suggest and implement new features to develop brand awareness, like promotions and competitions
  • Stay up-to-date with current technologies and trends in social media, design tools and applications
  • Provide monthly reporting on all social media activities including postings, engagements, follower growth, audience insights and recommendations for further improvement on results
  • Assist in creating additional needed social media reporting and/or social media audits for existing or potential clients

Job Requirements

Requirements:

  • 2 – 5 years’ experience as social media marketer
  • Ability to write in multiple brand voices and accurately represent each brand’s persona and voice through all social media interactions (posting, commenting, engaging, responding, choice of third party content, etc.)
  • Assist in creating additional needed social media reporting and/or social media audits for existing or potential clients
  • Proven ability to create engaging content and an authentically engaged audience with the end goal of building brand-value and growing awareness
  • Hands on experience in content management
  • Understand how to create engaging, authentic social media posts and content
  • Experience engaging organically and naturally with followers and influencers online in real time and in brand voice
  • Excellent copywriting and editing skills
  • Ability to deliver creative content (text, image and video)
  • Solid knowledge of SEO, keyword research and Google Analytics
  • Knowledge of online marketing channels
  • Familiarity with web design
  • Excellent communication skills
  • Analytical and multitasking skills
  • Is a team player
  • Proven ability to manage online reputation
  • Makes evident good technical understanding and can pick up new tools quickly.
  • Exhibits the ability to jump from the creative side of marketing to analytical side, able to demonstrate why their ideas are analytically sound
  • Displays in-depth knowledge and understanding of social media platforms, their respective participants (Facebook, Twitter, Instagram, YouTube, Pinterest etc.) and how each platform can be deployed in different scenarios.
  • Maintains excellent writing and language skills
  • Enjoys a working knowledge of the blogging ecosystem relevant to the company’s field.

Experience:

  • Proven track record of creating and implementing brand and social media strategy to grow awareness, engagement and drive traffic to websites for multiple brands
  • Proficient in content marketing theory and application
  • Experience sourcing and managing content development and publishing
  • Experience with content management systems
  • Experience with all major social platforms and proven creation and execution of successful strategy for each
  • Experience sourcing and managing content development and publishing
  • Experience with task management tools and social posting tools like Sprout Social, Hootsuite, Buffer, Meet Edgar, etc.
  • Compensation range is determined based on experience and qualifications.

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