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Job Description
- Research industry-related topics
- Prepare well-structured drafts using digital publishing platforms
- Create and distribute marketing copy to advertise our company and products
- Edit and proofread written pieces before publication
- Conduct keyword research and use SEO guidelines to optimize content
- Promote content on social networks and monitor engagement (e.g. comments and shares)
- Identify customers’ needs and recommend new topics
- Coordinate with marketing and design teams to illustrate articles
- Measure web traffic to content (e.g. conversion and bounce rates)
- Update our websites as needed
- Excellent overall writing skills in a number of different styles/tones
- Impeccable spelling and grammar
- A deep understanding of consumers and what motivates them online
- Great research, organizational, and learning skills
- High comprehension of software like Microsoft Word and Google Docs
- Some experience with online marketing and lead generation
- An understanding of formatting articles on the web
Job Requirements
- Proven work experience as a Content Creator, Copywriter or similar role
- Portfolio of published articles
- Hands-on experience with Content Management Systems (e.g. WordPress)
- Excellent writing and editing skills in English and Arabic
- An ability to fact-check long-form content pieces
- Time-management skills
- Familiarity with SEO