Social Media Specialist

GROWTHBRAINS -
Maadi, CairoPosted 6 years ago

18Applicants for4 open positions

Job Details

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What are you going to do?

GrowthBrains’ Social Media Manager will help develop social media strategies that engage and communicate with our client’s community. The ideal candidate will have experience supporting social media and communications efforts in a demanding, fast-paced environment.
You should excel at digital strategy, marketing, and understanding the different demographics and interactions that take place on each social platform, and know what types of content will perform best and how to adapt the presentation of that content for each audience. You should be able to use data to show what content works best and what doesn’t and use that to increase our following and engagement with direct, measurable results.
Excellent writing and logistics skills, as well as keen attention to detail, are a must. This person must also have a deep appreciation of the crypto community as well as a passion for blockchain projects that want to change the world. This individual excels at working collaboratively across the organization and consistently delivers high-quality work even under severe time constraints.

Responsibilities

Create social media campaigns and content calendars and align those with our client
Create, curate, and manage branded content and stories that are differentiated and compelling - stories that break through the clutter, build an emotional connection to the audience and encourages them to take action
Design, create and manage campaigns to acquire, activate and retain engaged users within and beyond our existing market.
Continuously measure the quality of campaigns/engagement efforts by capturing and analyzing the appropriate social data/metrics and insights, and then acting on that information.
Become an advocate for the Company in Social Media spaces, engaging in dialogues and answering questions where appropriate.

BS in Communications, Marketing, Business, New Media, Public Relations, or related experience
At least 2-3 years experience managing a brand’s social media (in-house or via agency)
Displays in-depth knowledge and understanding of Social Media platforms, their respective participants (Facebook, Twitter, YouTube, Instagram, etc.) and how each platform can be deployed in different scenarios.
An understanding of crypto-related platforms such as Steemit and Reddit is a big plus
Is metrics-driven and skilled at using social analytics tools to adjust and optimize campaigns for a variety of objectives
Is detail-oriented and possesses excellent writing, editing (photo/video/text), presentation and communication skills
Experienced with ad, copy and creative testing and optimization
Knowledge of online marketing and good understanding of major marketing channels
Positive attitude, detail, and customer oriented with good multi-tasking and organizational ability
Demonstrates winning social customer service techniques. Possesses a great ability to identify potential negative or crisis situation and apply conflict resolution principles to mitigate issues.
Fluency in English is a must. Russian, Chinese, Korean, Japanese, or German is a plus.
Is a self-starter and has the ability to adapt and thrive in a fast-paced, dynamic startup environment.
Demonstrable successes working with and creating engagement programs for communities online

What are we looking for?

Entrepreneurial & hard-working
Used to work under time pressure and for long hours
Loyal & trustworthy
Used to dealing with client objections
Unprecedented communication and persuasion skills
Prior Blockchain and crypto research, knowledge or experience is a strong plus
Fluent English is a must. Russian, Chinese, Japanese, Korean, or German is a strong plus

What do we offer?