Digital Marketing Team Leader

Digital Media and Digital Marketing:

• Manage, monitor and update all social networking sites for our current and future brands (Facebook, Instagram, Twitter, Pinterest, Google +, YouTube, etc.)
• Author and develop a consistent stream of fresh, clever and creative content that engages and educates our communities and contributes to our overall marketing efforts; work efficiently with design, SEO, paid social, designer trade and content teams to generate support where needed
• Develop a tactical social media plan based on strategy and resources, including but not limited to developing, maintaining and executing social media content calendar (daily, weekly, monthly)
• Engage and grow fan base / followers
• Organize and analyze key social metrics and create a comprehensive report monthly to share results
• Analyze the social media landscape for our brands as well as our competition, and refine strategies and tactics based on what’s working and what’s not
• Consistently identify new influencers to partner with to drive social follower growth