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Job Description
- Develop a marketing strategy in accordance with the overall company goals and vision
- Prepare and manage a marketing plan for an intended product, service, idea or event
- Help create and promote the overall brand identity of company
- Be a vital force in the creation and distribution of all varieties of marketing materials
- Present projects to clients and work with them to strategize and improve the material according to their needs
- Plan, direct, and organize advertising and promotional campaigns/events
- Collect and analyze market research data and apply it to current projects
- Identify potential markets and test them extensively
- Provide updated status reports with statistics concerning current marketing projects
- Run campaigns across multiple social media platforms
- Design and oversee ad layouts
- Write copy and content for marketing material
- Attend marketing conferences and seminars as required
- Oversee and prepare marketing budgets
- Establish beneficial pricing strategies
- Foster and manage positive customer relationships
- Negotiate advertising contracts
Job Requirements
- Bachelor’s degree in marketing, business administration, or related field; MBA preferred
- Extensive experience in sales, marketing, advertising, and brand management
- Experience in website management and content development; experience in copy writing
- Digital marketing/advertising expertise
- Experience crafting spreadsheets and other data collection/presentation methods
- Extensive knowledge of current and relevant markets
- Stellar written and oral communication skills