Social Media Specialist

Job brief:

• We are looking for a driven Social Media Specialist to attract and interact with targeted virtual communities and networks users.
• The goal is to gradually achieve superior customer engagement and intimacy, website traffic and revenue by strategically exploiting all aspects of the social media marketing road map.
• Social media specialists should have a solid understanding of how each social media channel works and how to optimize content so that it is engaging on those channels.
• You are responsible for joining relevant conversations on behalf of the brand and “soft selling” the product by providing support to current and prospective customers.

Responsibilities:

• Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification.
• Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action.
• Administer all company social media accounts ensuring up-to-date content.
• Set up and optimize company pages within each platform to increase the visibility of company’s social content.
• Moderate all user-generated content in line with the moderation policy for each community.
• Report on web performance metrics.
• Create editorial calendars and syndication schedules.
• Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information.
• Prepare weekly and monthly reports on social traffic and ROI
• Facilitate client-company communication (respond to queries, get reviews and organize chats and Q&A sessions).
• Research how emerging social networks and features can benefit our company.
• Collaborate with other departments (customer relations, sales etc.) to manage reputation, identify key players and coordinate actions.
• Stay up-to-date with new digital technologies and social media best practices.

Contributions:

• Liaise with writers and designers to ensure content is informative and appealing.
• Brainstorm new and creative growth strategies on social media.
• Assist in Social Media Content Idea.
• Coordinate with the Social Media Manager and the Marketing department to design advertising campaigns.
• Collaborate with Marketing and Product development teams to create social ‘buzz’ regarding new product launches